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| COUNTRY PROGRAMS |
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| Increasing demand for condoms is a key focus for CARISMA
— as part of a broader approach to prevention that also includes
reducing numbers of partners and abstinence. Messages may be
“branded” with the condom brand name or “generic,” but have
a shared objective to educate consumers about the benefits of
correct and consistent condom use. |
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| Social Marketing in the Dominican Republic |
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| PSI/Dominican Republic www.psi.org
has received a grant from PANCAP/KFW to
expand its targeted condom social marketing programme. Pante
condoms will continue to be marketed to high risk individuals;
primarily commercial sex workers and their partners, while support
to PROFAMILIA will help to build the total condom market by
increasing consumer access to and choice of a range of condom
brands at different prices. Behaviour change communication messages
will encourage young people to delay onset of sex, and for those
who chose not to abstain, to use condoms correctly and consistently.
PSI/Dominican Republic will introduce two new products: 1) a
lower priced condom for the bateyes, which include Haitian migrants
and low income Dominicans and 2) a lubricant to reduce risks
related to condom breakage, particularly amongst commercial
sex workers. These will be accompanied by behaviour change communications
to encourage correct and consistent usage as well as convey
product benefits. read
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| Social Marketing in
Haiti |
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| PSI/Haiti
www.psi.org has received a grant from PANCAP/KFW to
strengthen its HIV prevention programme in
Haiti. The overall purpose of the programme is to increase
safer sexual practices among youth between the ages of 15
and 24, commercial sex workers (CSWs) and Haitian migrant
workers now living in the Dominican Republic through condom
social marketing. The work complements PSI/Haiti’s other funding
from the US Government and the Global Fund for AIDS, TB and
Malaria. The project will be implemented in two phases. The
first phase, through December 2006, is focusing primarily
on creating a solid research base to inform PSI/Haiti’s communications
and condom distribution activities. PSI/Haiti will use a range
of research methodologies to ensure that PSI/Haiti’s HIV prevention
interventions are evidence-based. The CARISMA funded research
will provide baseline data to measure impact of condom social
marketing activities. The second phase will focus on implementing
HIV prevention activities with specific target groups. Its
design will be informed by the results of the research in
the first phase and related discussions with the Ministry
of Health, other NGOs, donors, CARISMA and other stakeholders.
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Social Marketing in
the English Speaking Caribbean |
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MIGRANTS AND YOUTH PROGRAM
PSI Caribbean www.psi.org has received KfW/PANCAP funding for a programme which creates demand for condoms among the target populations through behaviour change communication activities and messages designed to a) reinforce condom use during every sex act; b) increase personal risk perception; c) improve ability to negotiate condom use with a partner and d) decrease number of partners. The project’s target populations are Spanish-speaking migrant sex workers (SW) in Antigua and Barbuda, Dominica and Sint Maarten; youth in especially difficult circumstances in St. Vincent and the Grenadines and Grenada, as well as vulnerable youth from the indigenous Carib ethnic group in Dominica. As a secondary priority, the program targets clients of SWs including men in high-risk areas, members of the uniformed services and taxi drivers.read
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EASTERN CARIBBEAN SOCIAL MARKETING INITIATIVE (ECSMI)
PSI Caribbean www.psi.org has received a grant from the Canadian International Development Agency
(CIDA) to design and implement a condom social marketing programme
for the Eastern Caribbean. ECSMI (Eastern Caribbean Social
Marketing Initiative) is managed from Trinidad and includes
Barbados as well as the six OECS countries. PSI and its affiliate,
Society for Family Health (SFH), are implementing a condom
social marketing initiative to combat the spread of HIV/AIDS
in the English speaking Caribbean. To promote safer sexual
practices among high risk groups, PSI/SFH strives to increase
access to affordable condoms, especially for the most at-risk
populations, decrease barriers to consistent condom use and
enhance local capacity for sustainable HIV/AIDS Prevention.
Since early 2006, a campaign with the slogan Got it? Get it.
has been promoted in the mass media and at points of sales
to let consumers know where they can buy condoms comfortably.
By partnering with private sector condom distributors, PSI/SFH
will expand condom distribution to non-traditional sales outlets
identified by the target populations. read
more ...
Social Marketing
Visioning exercises were carried out across the English Speaking
Caribbean to gain consensus on condom social marketing:
* Trinidad
and Tobago
* Barbados
* Dominica
* Grenada
* St
Kitts and Nevis
* St
Lucia
* St
Vincent and the Grenadines
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Social Marketing in
Jamaica |
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Constella Futures www.constellafutures.com has received a grant from PANCAP/KFW to implement a social marketing programme for HIV prevention
in Jamaica. The overall purpose of the programme is to increase
the consistent use of condoms among population segments to both
reduce HIV risk, and, in the process, significantly expand the
overall condom market through marketing and communications that
promote consistent condom use with both casual and primary partners.
read
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Social Marketing in
Belize |
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Population Services International www.psi.org has received a grant from PANCAP/KFW to carry out social marketing in Belize. Through its regional affiliate the Pan American Social Marketing Organisation (PASMO), PSI will work with PSI/Trinidad and local partners to implement a programme to contribute to a reduction of STI and HIV infection rates in Belize. The objectives of the programme are i) Improved availability of and access to low-priced high quality condoms and other health products for the target groups in the context of the overall growth of the total condom market andii) Increased preventive knowledge, attitudes and behaviour with regard to HIV/STI among the target populations. read
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