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| CARISMA PROJECT OBJECTIVES |
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Increase condom use amongst those who are most at risk of transmitting and being infected with the virus |
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Carry out research that expands knowledge of risky behaviors and
improves targeting of social marketing and behavior change
communications |
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Measure results of social marketing and HIV & AIDS prevention efforts |
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Share lessons learned with those who can build on
these experiences |
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Build the total condom market by helping to integrate public,
for-profit and non-profit efforts |
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