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PROJECT OVERVIEW |
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CARISMA is working to integrate the efforts of all actors
in the social marketing arena, including the public, non-profit,
and for-profit sectors to ensure the access of the entire population
to affordable, high-quality health care products and health
information. |
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WHAT IS CARISMA? |
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Encouraging prevention-oriented behaviour change and enhancing
access to condoms are crucial steps in preventing the spread
of HIV & AIDS throughout the Caribbean. Launched in April
2005, the CARISMA project supports condom social marketing programmes
across the Caribbean. read more
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WHAT RESULTS WILL WE SEE FROM CARISMA? |
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Some of the key questions facing HIV & AIDS specialists
today are: What should social marketing look like after three
years? How can social marketing best contribute to slowing and
reversing the HIV & AIDS epidemic? CARISMA includes essential
research components at both the country and regional levels
to understand the impact of social marketing. read
more ... |
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PROJECT METHODOLOGY AND APPROACH |
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Inform regional level thinking on social marketing via the total condom market and behaviour change communications |
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Create a vision for social marketing in each country |
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Develop social marketing indicators and means to measure them |
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Understand and support Social Marketing Organisations, their models and their strengths and weaknesses |
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Determine what social marketing information is useful and relevant for dissemination across the region. |
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COUNTRY PROGRAMS |
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CARISMA programs are currently underway in the following
countries:
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CARISMA STAFF PROFILES |
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READ
about the professionals who guide and manage the CARISMA project |
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