How a Brand was Born:
The Story of Got it? Get it.
This publication explains the process behind the development of a category campaign by one of CARISMA's partners PSI Caribbean (PSI/C) and their brand Got It? Get It. The publication tells the story of what PSI/C learned in the process and the benefits and challenges of developing an integrated, branded marketing strategy as part of a broader social marketing (SM) programme
 GIGI Final April 2010.pdf | 833 Kb |
