In January 2006, PSI/Caribbean began communication activities in 12 countries including Antigua/Barbuda, the Bahamas, Barbados, Belize, Dominica, Grenada, Montserrat, St. Kitts/Nevis, St. Lucia, St. Vincent/the Grenadines, Suriname and Trinidad/Tobago. The focus of this communication was to change sexual behaviour that increased the risk of HIV infection and transmission among sex workers, men who have sex with men (MSM), and youth aged 15-24 in difficult circumstances. In April 2006, a media campaign entitled “Got It? Get It”, was launched and carried upbeat trendy messages like “Sex Nice, but de AIDS ting” and “Rude Boy don’t be silly” using television, radio, print (posters, stickers) and promotional items like wrist bands and army type dog tags.
In July and August 2006, the 1st round of the TRaC-M (Tracking Results Continuously-Modified) survey was conducted among sex workers in Dominica and Grenada, whose estimated population is between 150 and 200 in each country, and among men who have sex with men in St Lucia, St Vincent & The Grenadines and Trinidad & Tobago, with estimated populations of 1,500, 800-1,000, and 13,000-17,000 respectively. At the time of the survey only some activities were being implemented in select countries. The campaign ran from January 2006 to September 2007 in 12 countries of the region. November to December 2007 the 2nd Round of TRaC-M survey was conducted among sex workers in Dominica and among Men who have Sex with Men (MSM) in St. Vincent and Trinidad.