This Social Marketing Research Series (SMRS) report presents findings of the first wave of the TRaC survey for Belize Clients. TRaC surveys provide actionable evidence for social marketing decision making as well as helping to measure the impact of various project interventions and activities. The survey, which was disseminated in 2007, serves as a tool to inform programming by routinely collecting data from cross-sections of populations at risk for HIV and other adverse health outcomes. This survey aimed to 1) monitor the levels and trends evident in key behavior, risk, OAM (opportunity, ability, and motivation) constructs, and exposure to PASMO’s activities among clients of FSWs over time, and 2) enable segmentation analysis to determine which OAM and population characteristics have the greatest influence on a person’s decision to use condoms with FSWs.
 Belize (2007): Study about Male Clients of Sex Workers | 141 Kb |
