This report captures learning derived from the use of Participatory Ethnographic Evaluation and Research (PEER) with four social marketing organisations (SMOs) over the first phase of the CARISMA programme. The work shows how rapid, innovative research methods can be used to support SMOs in delivering more effective social marketing interventions, which better understand their target communities, and can speak to them in ways that are relevant to their lives.
 Study_1_Impact_of_PEER_Studies.pdf | 880 Kb |
