Throughout the Caribbean, commercial companies, the public sector, and social marketing organisations (SMOs) distribute and sell condoms. Together, they make up the total condom market (TCM). Over the CARISMA programme (2005 – 2008), condom sales and distribution data were collected from each sector. The aim of tracking these data was to measure whether social marketing programmes were increasing access to condoms by growing the total market. This report analyses trends in sales and distribution over time, discusses implications of this novel approach to TCM monitoring, and explores implications for social marketing in the region. The report concludes with a discussion about how to improve the measurement of the impact of social marketing programmes in future.
 Study_2_Total_Condom_Market.pdf | 516 Kb |
