The Caribbean Social Marketing Programme (CARISMA) held a Special Session and Knowledge Fair on Social Marketing for HIV/AIDS Prevention and Sexual Health Promotion at the recently-held Caribbean HIV Conference in the Bahamas, November 18-21, 2011. Below you will find links to the presentations delivered by CARISMA partners at the Session.
Social Marketing In Action!
Experiences from the Caribbean Social Marketing Programme (CARISMA)
The CARISMA Special Session sought to increase the awareness of all participants on the Role of CARISMA in meeting HIV prevention objectives through Social Marketing and how CARISMA best practices and lessons learned can be applied to national HIV/SRH programmes. Participants were exposed to various Behaviour Change Communication (BCC) techniques that can be used with hard-to-reach, hidden and stigmatised populations as well as witnessed the use of Social Media (Twitter, Facebook, Blogging, You tube) to support HIV and SRH programmes with key at-risk populations.Presentations
CARISMA In Action! by Mr. Carl Browne, Former Director of the Pan Caribbean Partnership on HIV/AIDS (PANCAP/CARICOM)
Behaviour Change Communication In Action! by Ms. Anick Supplice, Deputy Director, Population Services International (PSI), Haiti
Social Media In Action! by Mr. Kerry Singh, Deputy Representative, Population Services International (PSI), Caribbean
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