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Commercial Market Strategies Project, Adolescent Condom Survey Jamaica (2001)

A quantitive survey of youth (10-19 years) in Jamaica was conducted to better understand the actual and perceived needs with regard to condom access and use. It looked specifically at access and attitude towards condoms, communication sources and condom knowledge, as well as sexual experiences. The survey found that over 70% of youth aged 15-19 were sexually active, with condoms being the most used method of contraception, and also being perceived as the most easily accesible method. The survey revealed that embarrssment in buying condoms is a barrier, and also indicated the most popular condom brands amoung youth, and reasons for this popularity.

 

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