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Building the Total Condom Market in the Caribbean, PSP-One Online Social Marketing Conference 2008

Online presentation, by Elizabeth Gardiner, outlining ways in which to build the condom market in the DR and Haiti, working with, rather than displacing the commericial sector. Explains how to measure the condom market and also charts the access and availability of condoms . Looks at affordability and sales data, and the best ways to improve condom access and usage.

Online presentation