This publication describes different product distribution systems developed by CARISMA's partner Social Marketing Organisations (SMOs). It discusses how three SMOs have adapted social marketing (SM) principles to their own context. Also illustrates how product distribution plays a critical role in SM, thus emphasising how designing the right approach to SM for any country or region is crucial to successfully meeting the programme's SM objectives. The findings from this comparative study can be utilised by donors and implementing partners who may be considering national or regional programmes in SM.                                         

Attachments:

Best Practice Study - Distribution Models.pdf

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