The Best Practices in Social Marketing series aims to share learning from CARISMA with other regional and international Social Marketing Organisations (SMOs) and their partners in government and Non-Governmental Organisations (NGOs).

Under CARISMA, ideas have been generated and lessons learnt about how to design and implement interventions tailored to the needs of Most at Risk Populations (MARPs). This publication describes how two social marketing programmes in the Caribbean – in Belize and the Eastern Caribbean region[1] – have promoted safer behaviours, such as consistent condom use, and encouraged access to sexual health services. The case studies draw on the practical experience of educators working on the ground, and illustrate the strategies that have been developed for reaching MARPs. The review concludes with a summary of lessons learnt, which will be helpful for practitioners in other countries with similar aims.

Attachments:

Best Practice Study: Reaching Most at Risk Populations through Social Marketing

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